Nubar has announced that it is shutting down its online alcohol delivery platform on December 3. The platform allowed users to order beverages online and have them delivered to their doorstep, gaining much popularity during the COVID-19 period as most outlets had restricted access.
"Regrettably, our local market tends to be resistant to early adoption, creating an ever-changing economic landscape and challenging shifts in consumer behaviour," the company said in a statement. "These factors have presented unprecedented financial challenges, making it difficult to sustain our online operations."
Some of the functionalities offered by the platform included order tracking, product favouriting, and gift cards. They also had a loyalty system that offered users rewards in the form of points for various activities including signing up for their newsletter, sharing them on social media, referring someone, etc.
Nubar will continue to run its offline solutions including pop-up bar setup offerings.