Local artificial intelligence startup Seriti Insights has been selected as part of Co-Creation Hub (CcHUB) Nigeria's SeedR program.
CcHUB (Co-Creation Hub) is Nigeria’s first open living lab and pre-incubation space designed to be a multi-functional, multi-purpose space where work to catalyze creative social tech ventures take place. The HUB is a place for technologists, social entrepreneurs, government, tech companies, impact investors, and hackers in and around Lagos to co-create new solutions to the many social problems in Nigeria.
Over the last 10 years, CcHUB has supported the development and launch of more than 650 innovative technology startups solving social challenges across Africa in areas including, education, fintech, health-care delivery, and sustainability.
The CcHUB's SeedR program is a 6-month acceleration program for early-stage technology startups, in emerging ecosystems, with the potential to scale and create impact. Through the Seedr program, CcHUB aims to work with impact-driven founders, to develop their startups into sustainable entities and raise funding through its syndicate platform.
Seriti Insights's participation in the SeedR program will be divided into two phases. The first phase will be focused on helping the selected startups improve their product, build efficient teams, initiate & navigate partnerships and build a structure that makes the companies attractive to investors The second phase of the program will focus on raising a seed round for each company to accelerate early growth, with the rounds being led by CcHUB Syndicate.
Seriti Insights CEO Nomsa Makgabenyana stated that the program aligns well with what they are building at Seriti Insights.
"We are already receiving invaluable feedback and help from the experts at CCHub and we cannot wait to leverage that knowledge to improve our product: Seipone.ai. That's the most important thing for us as a company because for us Our customers are the center of what we do and the value they get from the SaaS needs to be tangible and incremental over time. We are also looking forward to the creation of valuable partnerships whether in the marketing space or AI-Natural Language Processing space. Seipone.ai was built with the intention and conviction that we are going to scale this product to the rest of the continent to benefit Africa's brands and creating partnerships will be instrumental in achieving that goal," Makgabenyana added.
Joining Seriti Insights in the 2022 cohort of the SeedR program will be Scoot Logistics which offers last-mile courier delivery services.
Seriti Insights' flagship product is seipone.ai, an online media intelligence and social listening tool that seeks to educate and inform its clients on the value of tracking, monitoring, and analysis of marketing data.
Using artificial intelligence and applied machine learning, seipone.ai mines historical and real-time data to help brands and companies understand consumer sentiments for insightful decision-making, no matter their language and style in linguistics.
It is designed to learn and understand natural language and is able to understand Setswana and social media lingo/slang. It also gives emotions behind opinions and gives insights into what the public perception is, of the user's topic of interest, rendering it a bot with artificial intelligence capabilities with a user target comprising of marketing agencies, advertising teams, brand builders, and managers by helping them to manage their brand reputation, identify online mentions, gain consumer intelligence, and more using a mix of algorithms that capture and comprehend 87% of data that is missed by traditional media tools that would otherwise be left out.