Though the sale of alcohol has been closed in the country for the last 2 months, our app of the month for August is Nubar, an online platform that allows users to order their beverages online and have them delivered to their doorstep.
The web app features a clean and minimalistic design that is easy to navigate. It also features high-quality product images which is a huge UI/UX plus.
Some of the cool functionalities offered by the platform include order tracking, product favouriting, and gift cards. They also have a loyalty system that offers users rewards in the form of points for stuff like signing up for their newsletter, sharing them on social media, referring someone, etc which I think is a great way to keep users coming back and engaging with the platform.
They even have points for entering your birthday which I also think is a smart way to remarket to customers on their birthdays. The wide range of products available on the platform also increases convenience for users though of course, they are not available for sale now as a result of the alcohol ban.
A suggestion would be the introduction of mobile apps to supplement the web app because smartphones apps are the most used devices nowadays. Another suggestion would also be more payment options available. Currently, the platform only accepts payments through PayGate(DPO) via credit/debit card which can be limiting. Adding options like Orange Money/MyZaka would definitely increase convenience for users.
Check it out Nubar here and tell us what you think!